Grégoire Alaix

As far as I can remember it, designing, creating and crafting have always been a source of satisfaction. That consuming passion was burning to express itself into a tangible medium and exist as the ultimate expression of individual style – the handbags.


Time invested in this singular projet gradually defined and honed this distinctive and unique identity; embodying elegance and edgy, and paradoxically chic and décalée.


Born from a vision of seamless and structured design, but also from a dissatisfaction, this, resulting, design celebrates colour, love of texture and refined finishing.


Through creative collaborations with illustrators to develop our bespoke linings, we have catapulted our designs in this fresh and poetic dimension, reflecting the spirit of our brand.


Geometry, architecture, and that elusive “je ne sais quoi” which defines the Parisian buzz, have all inspired my designs, balancing tradition and avant-garde. However my primary inspiration remains the women I have sought to capture.


Grégoire Alaix

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